The short answer

FDA’s FSVP rule defines the importer as the U.S. owner or consignee of the food when it is offered for import. If there is no U.S. owner or consignee at entry, the importer is the U.S. agent or representative of the foreign owner or consignee, confirmed in a signed statement of consent (21 CFR 1.500). In everyday language that appointed company is often called an “FSVP agent”.

Two things follow from this definition. First, the FSVP importer is always a U.S. party: a foreign manufacturer or exporter cannot be its own FSVP importer. Second, the FSVP importer is decided by who owns or receives the food at entry, not by who files the customs paperwork.

Who is the FSVP importer? Common scenarios

ScenarioWho owns the food at entry?FSVP importer
A U.S. distributor buys a container from a manufacturer in ItalyThe U.S. distributorThe U.S. distributor
A Canadian brand ships its own stock to Amazon warehousesThe Canadian brand (foreign)A U.S. agent or representative appointed by the brand
A Japanese company sells to U.S. consumers through its own web storeThe Japanese company until deliveryA U.S. agent or representative appointed by the company
A UK exporter sells to a U.S. company that owns a U.S. subsidiaryDepends on the sales termsThe U.S. owner or consignee; agree it in the contract

The examples use well-known exporting countries; the same rules apply to every country.

What the FSVP importer is responsible for

The role carries real legal responsibility. The FSVP importer must:

Much of this work must be done or reviewed by a Qualified Individual with the right training or experience.

No U.S. owner or consignee for your food?

Orionex can be appointed as your U.S. FSVP importer, with the program and Qualified Individual included.

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FSVP importer vs other roles

Choosing who takes the role

If your buyer is a U.S. company that owns the goods at entry, agree in the purchase contract that it is the FSVP importer and ask what supplier documents it needs from you. If you sell directly to U.S. customers or through Amazon, you need to appoint a U.S. agent or representative. Read how to choose an FSVP importer service before you sign.

No U.S. company? Orionex acts as your U.S. FSVP importer (FSVP agent) for food and dietary supplements — $600 per year or $80 per shipment, plus a one-time $400 FSVP set-up, with the Qualified Individual included. FSVP importer service →

Frequently asked questions

Can a foreign company be the FSVP importer?

No. The FSVP importer must be in the United States: the U.S. owner or consignee of the food at entry, or, if there is none, a U.S. agent or representative of the foreign owner who has signed a statement of consent.

Can my customs broker be the FSVP importer?

Only if the broker is the U.S. owner or consignee, or agrees in writing to act as your U.S. agent or representative and runs the FSVP program. Filing the entry does not by itself make a broker the FSVP importer, and many brokers do not offer the role.

Does the FSVP importer need a D-U-N-S number?

Yes in practice. The FSVP importer’s name, email address and an FDA-recognized unique facility identifier must be sent with each food line entry, and FDA recognizes the D-U-N-S number for this.

Who is the FSVP importer when a U.S. distributor buys the food?

If the U.S. distributor owns the food when it enters the U.S., the distributor is normally the FSVP importer and must have an FSVP for that food and supplier.

Sources

Dates, fees and regulation numbers checked against FDA and eCFR sources on November 13, 2026.

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